RT Kinetics

The objective of this project was to design new brand content and print material for the client’s business. I was tasked to design flyers, business cards and a new logo. 

Process

The client’s original logo was well designed but there were a few design elements that needed to be changed. The blue background behind the logo did not follow visual accessibility guidelines and didn’t contrast well with the brand colours. I re-designed the logo using Illustrator while keeping the original design and colours. 

RT-1.png
RT-3.png

The design outcome was cleaner and the colours of the brand stood out more. I selected new typefaces for the client’s brand and also implemented the changes across her website for a more cohesive look. With the new logo, I successfully designed new business card templates and flyers to promote RT Kinetics’ services and benefits. 

rt-flyer-mock.jpg
rt-bc.jpg
RT-2.png
Mockup.png

Project Scope: 

  • Logo Re-design

  • Branding

  • Typography/Layout 

  • Print 

Previous

Infographic