Tea Package Design.
The goal was to create a unique and rustic tea package design. This was a class project that I got creative with. As a heavy tea drinker myself, I wanted to create a package design that would introduce organic ingredients and showcase my illustration skills.
Process
I started off by sketching the logo concept. I initially wanted to create a brand that had a rustic vibe to it. The idea of tea drinking anytime came to mind and I came up with the name 24/7 Tea. I was able to form the numbers into one logo that looked as if it could be hand etched. I chose a serif and script font that went well with the vintage/rustic tea design.
For the design of the tea box/label, I wanted to create minimalistic illustrations for each ingredient in the tea package. This would give me the opportunity to have colour variations for each box based on the ingredient.
Project Scope:
Typography
Branding
Logo Design
Package Design